Hi, and welcome to the Media Lab!
Why the Media Lab?
We think it’s pretty clear that ongoing industry volatility - and stagnating value creation from startups and incumbents alike - demonstrates that the media industry lacks valid and accurate economic insights and concepts that can help drive powerful new strategies and business models.
Even today’s most successful media revolutionaries - social networks, like Facebook and Myspace - are finding it difficult to explode the bounds of value creation with meaningful business models and strategies.
At the same time, even in those rare instances where the media industry develops groundbreaking new ideas, it’s also held back by steep pioneering costs: currently, the only way to experiment with new business models, revenue streams, and strategies is through acquisition or investment, where the stakes begin at $5-10m and rise fast. As a simple example, to test the validity of a new pay-per-call revenue stream, eBay acquired Skype for billions - with disastrous results.
We hope the Lab can help address these challenges, and help make everyone better off.
How?
The Lab is an incubator for ideas.
As a thinktank, we’re going to discuss the future of media strategies, business models, and innovation both here on the blog and by publishing articles and papers.
But we’re going to help incubate those ideas across a network of partners, made up of corporations, investors, and startups. We’ve already kicked off the network - what do all the members have in common? A shared interest in revolutionizing media to explode value creation. The goal of the network is to address the challenge of innovation in today’s mediascape: to seed and run experiments, helping everyone learn big by failing small - bringing next-gen strategies and business models to life.
If you’d like to read more about our ideas, stay tuned.
If you’d like to join the network, please drop us a line to set up an introductory chat.
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