Rethinking Innovation @ BRITE

Last month, I spoke at the Columbia University GSB Centre for Brand Leadership’s BRITE conference, alongside people like Seth Godin and Jeff Jarvis. It was a great conference, drawing together themes from branding, innovation, media, and technology.

The topic of my talk was Innovation 2.0. Orthodox approaches to innovation aren’t worth as much as they used to be. In finance, for example, orthodox product and service innovation was a driving force behind industry meltdown. How do we rethink innovation to meet the new challenges of the 21st century?

When the video of my talk is up, you’ll be able to see my thoughts on next-generation innovation. Until then, here are some references to and summaries (another one) of my talk. 

Thanks to David Rogers and the BRITE crew for having me - it was awesome!!

One Comment

  • 1 Matthew Quint wrote:

    You are quite welcome, Umair. It was a thrill to have you at BRITE ‘09 (http://briteconference.com).

    We are working our way through the video and hope to have the full video of your presentation posted in the next week or so. I’ll post a follow-up note here when it is online.

    It has been great to see the blog chatter that your talk generated.

    Best regards,

    Matt

    (blogging at With Us Not At Us)

    March 30, 2009 at 10:40 pm Permalink

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