Havas Media Lab

As you can see, this Havas Media Lab blog is now home to some of the broader work we are doing around sustainability and how that translates from a corporate level to a brand level. We were present at the SBi08 last week and we’ll be adding some thoughts on that later today. Umair’s and my work overlap quite a bit in this area for one reason; sustainability is increasingly being seen as a driver for innovation and business re-invention. Not the only one, granted, but certainly an important one, especially as businesses now look to re-define their boundaries of influence and rebuild stocks of that most precious of all resources - trust.   I am in the process of back-dating some of our entries from other blogs within this site and those will appear over the next few days. In the meantime, heres a link to AdMap UK where we have just published a paper on the merits of brands not losing sight of the flip-side of what many call Eco-Efficiency; what we call Eco-Elasticity. We’ll add the paper as a pdf here very soon.  G